# Publishers journal

Campaign strategy, publisher monetization and the experience between them.

[All posts](https://jolts.xyz/blog.md)
[Advertisers](https://jolts.xyz/blog.md?category=advertisers)
[Publishers](https://jolts.xyz/blog.md?category=publishers)
[Engineering](https://jolts.xyz/blog.md?category=engineering)
[Research](https://jolts.xyz/blog.md?category=research)

- [A sponsored offer should have its own place](https://jolts.xyz/blog/sponsorship-is-not-an-answer.md): Why the boundary between an answer and an advertisement matters to readers, publishers and the brands paying for the placement.
- [Before the SDK: the publisher conversation worth having](https://jolts.xyz/blog/publisher-pilot-before-sdk.md): What an AI-app team should bring to an advertising partnership discussion, and what it should expect in return.
- [What should pay for your AI app’s free tier?](https://jolts.xyz/blog/funding-the-free-tier.md): Subscriptions, usage credits and advertising solve different problems. Start with the experience you want to keep available.
- [Can one sponsored placement pay for an AI answer?](https://jolts.xyz/blog/can-one-placement-pay-for-an-answer.md): A worked example of the economics of a free tier, with fill, eligibility and publisher share shown separately.

[Browse articles on the website](https://jolts.xyz/blog)