# Research journal

Campaign strategy, publisher monetization and the experience between them.

[All posts](https://jolts.xyz/blog.md)
[Advertisers](https://jolts.xyz/blog.md?category=advertisers)
[Publishers](https://jolts.xyz/blog.md?category=publishers)
[Engineering](https://jolts.xyz/blog.md?category=engineering)
[Research](https://jolts.xyz/blog.md?category=research)

- [AI adoption is growing. Your addressable audience is a different number.](https://jolts.xyz/blog/adoption-is-not-inventory.md): Two public studies offer useful context—and a reminder to separate chatbot usage from the audience a campaign can actually reach.

[Browse articles on the website](https://jolts.xyz/blog)