# Advertising glossary

Definitions for buying, selling and measuring ads in AI apps.

- [A/B testing](https://jolts.xyz/resources/glossary/ab-testing.md)
- [Active user](https://jolts.xyz/resources/glossary/active-user.md)
- [Ad agency](https://jolts.xyz/resources/glossary/ad-agency.md)
- [AdAttributionKit](https://jolts.xyz/resources/glossary/adattributionkit.md)
- [Ad Context Protocol (AdCP)](https://jolts.xyz/resources/glossary/adcp.md)
- [Ad creative](https://jolts.xyz/resources/glossary/creative.md)
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure.md)
- [Ad exchange](https://jolts.xyz/resources/glossary/ad-exchange.md)
- [Adjust](https://jolts.xyz/resources/glossary/adjust.md)
- [Ad network](https://jolts.xyz/resources/glossary/ad-network.md)
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement.md)
- [Ad relevance](https://jolts.xyz/resources/glossary/relevance.md)
- [Ad request](https://jolts.xyz/resources/glossary/ad-request.md)
- [Ad revenue](https://jolts.xyz/resources/glossary/ad-revenue.md)
- [Ad server](https://jolts.xyz/resources/glossary/ad-server.md)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend.md)
- [Ad stacking](https://jolts.xyz/resources/glossary/ad-stacking.md)
- [ads.txt and app-ads.txt](https://jolts.xyz/resources/glossary/ads-txt.md)
- [Ad tech](https://jolts.xyz/resources/glossary/ad-tech.md)
- [Advertisement](https://jolts.xyz/resources/glossary/advertisement.md)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser.md)
- [Advertising waterfall](https://jolts.xyz/resources/glossary/advertising-waterfall.md)
- [Agentic advertising](https://jolts.xyz/resources/glossary/agentic-advertising.md)
- [Agentic conversion](https://jolts.xyz/resources/glossary/agentic-conversion.md)

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