# Ad agency

A business that plans, creates or manages advertising for clients.

A business that plans, creates or manages advertising for clients.

## An example

A retailer hires an agency to create ads and manage a monthly media budget.

## Why it matters

Separate the agency's fee from the money spent buying ad placements.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).