# Ad disclosure

A clear indication that a message or placement is paid advertising.

A clear indication that a message or placement is paid advertising.

## An example

A conversational offer carries a visible Ad or Sponsored label beside its content.

## Why it matters

People should recognize the commercial nature of a message before acting on it, not discover it only after clicking.

## Reference

[FTC native advertising guidance](https://www.ftc.gov/business-guidance/resources/native-advertising-guide-businesses).


## Related terms
- [Brand safety](https://jolts.xyz/resources/glossary/brand-safety)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).