# Ad exchange

A marketplace where advertising buyers and sellers trade ad opportunities.

A marketplace where advertising buyers and sellers trade ad opportunities.

## An example

An app offers an available placement and several buyers submit bids through an exchange.

## Why it matters

Access to an exchange does not guarantee a sale, a particular price or suitable demand.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).