# Ad revenue

Money earned from displaying or delivering advertising under an agreed payment model.

Money earned from displaying or delivering advertising under an agreed payment model.

## An example

An app earns $400 from paid placements during a month.

## Why it matters

Revenue is not profit. Account for platform fees, refunds and the cost of serving the app.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).