# Ad spend

The money used to buy advertising over a stated period.

The money used to buy advertising over a stated period.

## An example

A campaign spends $500 during its first week.

## Why it matters

State whether the figure includes fees and taxes before comparing costs across platforms.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).