# Ad Context Protocol (AdCP)

An open protocol for software agents to carry out advertising workflows across participating systems.

An open protocol for software agents to carry out advertising workflows across participating systems.

## An example

A buyer's agent asks a compatible seller about available media and campaign requirements.

## Why it matters

Support is implementation-specific. AdCP does not automatically grant inventory access or authorize spending.

## Reference

[Ad Context Protocol documentation](https://adcontextprotocol.org/).


## Related terms
- [Agentic advertising](https://jolts.xyz/resources/glossary/agentic-advertising)
- [Model Context Protocol (MCP)](https://jolts.xyz/resources/glossary/mcp)
- [Programmatic media buying](https://jolts.xyz/resources/glossary/programmatic-media-buying)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).