# Advertisement

A paid message intended to promote a product, service or organization.

A paid message intended to promote a product, service or organization.

## An example

A labeled sponsored card recommends a booking service beside a travel answer.

## Why it matters

People should be able to distinguish paid promotion from independent information.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).