# Advertiser

A business that pays to promote a product or service.

A business that pays to promote a product or service.

## An example

A shoe company pays to show an offer to people comparing running shoes.

## Why it matters

The advertiser provides the offer and sets the campaign goal and budget.


## Related terms
- [Budget](https://jolts.xyz/resources/glossary/budget)
- [Campaign](https://jolts.xyz/resources/glossary/campaign)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).