# Agent-to-agent attribution (A2A attribution)

An emerging label for crediting marketing interactions when software agents act on behalf of buyers or sellers.

An emerging label for crediting marketing interactions when software agents act on behalf of buyers or sellers.

## An example

A shopping assistant records that a paid offer preceded a user-approved order.

## Why it matters

There is no universal A2A attribution rule. Define the actors, evidence and permissions instead of assuming an agent interaction caused a sale.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).