# Agentic advertising

Using software agents to carry out advertising tasks within defined goals and permissions.

Using software agents to carry out advertising tasks within defined goals and permissions.

## An example

An agent suggests a campaign budget change and submits it for a buyer's approval.

## Why it matters

Set spending limits, approval rules and an audit trail before allowing agents to take consequential actions.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).