# Agentic conversion

An emerging term for a desired action completed or assisted by a software agent.

An emerging term for a desired action completed or assisted by a software agent.

## An example

A person authorizes an assistant to book a hotel after comparing offers.

## Why it matters

Distinguish a recommendation, an initiated task and a confirmed transaction. Agent activity alone is not a purchase.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).