# AI demand-side platform (AI DSP)

A buying platform that uses AI to help select or manage advertising opportunities.

A buying platform that uses AI to help select or manage advertising opportunities.

## An example

A buyer uses model-based suggestions to compare available placements against a campaign goal.

## Why it matters

AI does not remove the need for budget controls, suitable inventory and verifiable results.


## Related terms
- [Agentic advertising](https://jolts.xyz/resources/glossary/agentic-advertising)
- [AI ad network](https://jolts.xyz/resources/glossary/ai-ad-network)
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).