# AI share of voice (AI SOV)

The share of observed brand mentions or visibility in a defined set of AI responses.

The share of observed brand mentions or visibility in a defined set of AI responses.

## An example

A team measures how often its brand appears across a fixed set of product-comparison questions.

## Why it matters

Results depend on prompts, models, dates and sampling. They are not a measure of all AI conversations.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).