# Alpha testing

Early testing of a product with a small, controlled group before broader release.

Early testing of a product with a small, controlled group before broader release.

## An example

A publisher tests a new ad placement with its own team before exposing it to readers.

## Why it matters

Use alpha testing to find basic defects; it does not establish real customer demand.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).