# Analytics

The process of collecting and examining data to understand what happened and why.

The process of collecting and examining data to understand what happened and why.

## An example

A campaign report compares impressions, clicks and purchases by week.

## Why it matters

Agree on event definitions and data quality before drawing conclusions from a chart.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).