# App store optimization (ASO)

Improving an app's store listing and discoverability to attract relevant installs.

Improving an app's store listing and discoverability to attract relevant installs.

## An example

A team tests a clearer title, screenshots and description on its app listing.

## Why it matters

Store visits and installs are intermediate outcomes; also measure whether acquired users find value.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).