# Artificial intelligence (AI)

Software designed to perform tasks such as recognizing patterns, generating text or making predictions.

Software designed to perform tasks such as recognizing patterns, generating text or making predictions.

## An example

A travel assistant produces a suggested itinerary from a person's preferences.

## Why it matters

AI output can be wrong. Advertising claims and important decisions still need appropriate checks.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).