# Attribution modeling

Choosing a rule or method for distributing credit across marketing interactions.

Choosing a rule or method for distributing credit across marketing interactions.

## An example

A last-click model gives all credit to the last eligible click before a purchase.

## Why it matters

Different models can assign different credit to the same journey without changing the underlying purchase.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).