# Attribution

Assigning credit for an outcome to the interactions thought to have contributed to it.

Assigning credit for an outcome to the interactions thought to have contributed to it.

## An example

A report credits a purchase to the ad clicked the previous day.

## Why it matters

Credit follows a measurement rule. It does not prove the ad caused the purchase.


## Related terms
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).