# Auction clearing price

The price established for the winning transaction under an auction's rules.

The price established for the winning transaction under an auction's rules.

## An example

An auction records the winning placement price after eligibility checks and price rules are applied.

## Why it matters

It may differ from the submitted bid and from the final net payment after fees.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Real-time bidding (RTB)](https://jolts.xyz/resources/glossary/real-time-bidding)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).