# Augmented reality (AR)

An experience that overlays digital content onto a view of the physical world.

An experience that overlays digital content onto a view of the physical world.

## An example

A furniture ad lets someone preview a virtual chair in a camera view of their room.

## Why it matters

A useful demonstration still needs accurate dimensions, permissions and clear advertising disclosure.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).