# Average revenue per daily active user (ARPDAU)

Revenue for a day divided by the number of active users counted for that day.

Revenue for a day divided by the number of active users counted for that day.

## An example

An app with $600 in daily revenue and 300 daily active users has an ARPDAU of $2.

## Why it matters

State which revenue sources and activity definition are included. This is not revenue per paying user.


## Related terms
- [Active user](https://jolts.xyz/resources/glossary/active-user)
- [Cohort](https://jolts.xyz/resources/glossary/cohort)
- [Lifetime value (LTV)](https://jolts.xyz/resources/glossary/lifetime-value)
- [Retention rate](https://jolts.xyz/resources/glossary/retention-rate)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).