# Average revenue per user (ARPU)

Revenue over a period divided by the users included in that period's calculation.

Revenue over a period divided by the users included in that period's calculation.

## An example

A service with $1,000 in monthly revenue and 500 included users reports monthly ARPU of $2.

## Why it matters

Use the same revenue period and user definition when comparing groups.


## Related terms
- [Active user](https://jolts.xyz/resources/glossary/active-user)
- [Cohort](https://jolts.xyz/resources/glossary/cohort)
- [Lifetime value (LTV)](https://jolts.xyz/resources/glossary/lifetime-value)
- [Retention rate](https://jolts.xyz/resources/glossary/retention-rate)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).