# Banner ad

An ad displayed in a defined rectangular area of an interface.

An ad displayed in a defined rectangular area of an interface.

## An example

A publisher shows a labeled offer in a strip above an article.

## Why it matters

Avoid layouts that hide controls, cause accidental clicks or shift content unexpectedly.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).