# Benchmarking

Comparing a result with a relevant reference point.

Comparing a result with a relevant reference point.

## An example

A buyer compares this month's conversion rate with the same campaign last month.

## Why it matters

Comparisons need similar audiences, definitions and time periods to be useful.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).