# Biased attribution

An attribution result systematically distorted by the data, rules or incentives used to measure it.

An attribution result systematically distorted by the data, rules or incentives used to measure it.

## An example

A platform gives itself credit for every exposed buyer, including people already planning to buy.

## Why it matters

Compare attribution with independent data and controlled experiments where practical.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).