# Bid floor

The minimum acceptable bid or price threshold applied to an advertising opportunity.

The minimum acceptable bid or price threshold applied to an advertising opportunity.

## An example

A seller sets a $2 CPM floor and rejects lower eligible bids.

## Why it matters

State currency, unit and fee treatment. A higher floor can reduce fill as well as raise the minimum price.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Real-time bidding (RTB)](https://jolts.xyz/resources/glossary/real-time-bidding)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).