# Bid request

A message inviting a buyer to bid on an advertising opportunity.

A message inviting a buyer to bid on an advertising opportunity.

## An example

An exchange describes an eligible impression and asks buyers for price and creative responses.

## Why it matters

Share only permitted data and enforce response deadlines and placement restrictions.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Real-time bidding (RTB)](https://jolts.xyz/resources/glossary/real-time-bidding)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).