# Bots

Programs that carry out actions automatically, with or without a human directing each action.

Programs that carry out actions automatically, with or without a human directing each action.

## An example

A search crawler reads a page, while a fraudulent bot repeatedly clicks an ad.

## Why it matters

Automation is not always fraud. Reports should distinguish legitimate agents from invalid traffic.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).