# Brand safety

Controls intended to prevent ads appearing beside content considered harmful or unacceptable.

Controls intended to prevent ads appearing beside content considered harmful or unacceptable.

## An example

A buyer excludes content involving illegal activity from eligible placements.

## Why it matters

Define the categories, enforcement and review process. No automated classification system is perfect.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).