# Branded agent

An AI assistant operated for or visibly associated with a particular brand.

An AI assistant operated for or visibly associated with a particular brand.

## An example

A retailer offers an assistant that answers questions about its own catalog.

## Why it matters

Identify who operates the agent and distinguish brand information from independent advice.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).