# Budget

The amount an advertiser is willing to spend over a stated period.

The amount an advertiser is willing to spend over a stated period.

## An example

A business agrees a $500 campaign budget for one month.

## Why it matters

A daily limit and a total campaign budget are different. Make both clear where they apply.


## Related terms
- [Campaign](https://jolts.xyz/resources/glossary/campaign)
- [Cost per click](https://jolts.xyz/resources/glossary/cost-per-click)
- [Cost per thousand impressions](https://jolts.xyz/resources/glossary/cost-per-thousand-impressions)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).