# Call to action (CTA)

The words or control that ask someone to take the next step.

The words or control that ask someone to take the next step.

## An example

A sponsored card uses a button labeled Compare plans.

## Why it matters

Use a clear action that matches the destination. A click should not create an unexpected commitment.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).