# Campaign optimization

Changing a campaign to improve a chosen result within its constraints.

Changing a campaign to improve a chosen result within its constraints.

## An example

A buyer pauses an ad that attracts clicks but produces few qualified enquiries.

## Why it matters

Optimize for the actual goal, and allow enough evidence before treating a change as an improvement.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).