# Campaign

A set of ads run with a goal, budget and rules.

A set of ads run with a goal, budget and rules.

## An example

A shop runs a spring shoe campaign in selected markets for two weeks.

## Why it matters

A campaign connects the message, spending decisions and results.


## Related terms
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Budget](https://jolts.xyz/resources/glossary/budget)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).