# Click-through rate

The share of impressions that lead to a click. It is often shortened to CTR.

The share of impressions that lead to a click. It is often shortened to CTR.

## An example

10 clicks from 1,000 impressions gives a 1% click-through rate.

## Why it matters

CTR helps describe response to an ad, but does not tell you whether those clicks became customers.


## Related terms
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Cost per click](https://jolts.xyz/resources/glossary/cost-per-click)
- [Impression](https://jolts.xyz/resources/glossary/impression)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).