# Connected TV (CTV)

A television or television-connected device that receives content through an internet connection.

A television or television-connected device that receives content through an internet connection.

## An example

A streaming app on a smart TV displays an ad break.

## Why it matters

CTV describes the viewing device or environment, while OTT describes internet delivery of content.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).