# Consent management platform (CMP)

Software that presents, records and communicates privacy choices to relevant systems.

Software that presents, records and communicates privacy choices to relevant systems.

## An example

A website records a visitor's optional-tag preferences and applies them to tag loading.

## Why it matters

A CMP is a tool, not a guarantee of valid consent or overall legal compliance.


## Related terms
- [Opt-in](https://jolts.xyz/resources/glossary/opt-in)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).