# Consent

An informed affirmative choice allowing a specified activity or data use under the applicable rules.

An informed affirmative choice allowing a specified activity or data use under the applicable rules.

## An example

A person chooses whether a service may use optional data for personalized advertising.

## Why it matters

Explain the purpose and parties involved, record the applicable choice and honor withdrawals. Legal requirements depend on context.


## Related terms
- [Opt-in](https://jolts.xyz/resources/glossary/opt-in)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).