# Content moderation

Reviewing and acting on content under a platform's rules.

Reviewing and acting on content under a platform's rules.

## An example

A publisher blocks an ad containing a prohibited claim and provides a review path.

## Why it matters

Apply rules to paid content as well as surrounding content, with appropriate human review for uncertain cases.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Brand safety](https://jolts.xyz/resources/glossary/brand-safety)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).