# Contextual advertising

Choosing an ad based on the topic being discussed.

Choosing an ad based on the topic being discussed.

## An example

A person asking about running shoes sees a shoe offer rather than an unrelated hotel ad.

## Why it matters

A suitable topic can make an ad useful without relying on a profile of the person.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Campaign](https://jolts.xyz/resources/glossary/campaign)
- [Sponsored ad](https://jolts.xyz/resources/glossary/sponsored-ad)
## Related articles
- [What happens when a sponsored card says “run this command”?](https://jolts.xyz/blog/the-ad-an-agent-must-not-execute)
- [What can an ad matcher learn from four fields?](https://jolts.xyz/blog/context-without-the-transcript)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).