# Conversational ads

Paid messages presented in or around a conversation-based interface.

Paid messages presented in or around a conversation-based interface.

## An example

A travel assistant shows a labeled booking offer after someone asks about accommodation.

## Why it matters

Relevance depends on the conversation, but private or sensitive details should not be shared unnecessarily.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).