# Conversational frequency cap

A limit on how often an ad is shown within a defined conversation, session or audience.

A limit on how often an ad is shown within a defined conversation, session or audience.

## An example

An app allows the same campaign to appear at most once in a conversation.

## Why it matters

Specify what resets the cap. A conversation limit is different from a person-level limit across devices.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).