# Conversion rate optimization (CRO)

Improving the share of visitors or users who complete a useful action.

Improving the share of visitors or users who complete a useful action.

## An example

A store tests a clearer checkout page to reduce abandoned purchases.

## Why it matters

Measure completed outcomes and user experience, not just more clicks on a button.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).