# Conversion rate

The share of a defined group that completes a chosen action.

The share of a defined group that completes a chosen action.

## An example

If 20 purchases follow 1,000 eligible visits, the visit-to-purchase conversion rate is 2%.

## Why it matters

Always state the denominator and time window; click-based and visit-based rates are not interchangeable.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).