# Conversion tracking

Recording desired actions and connecting them with campaign measurement where permitted.

Recording desired actions and connecting them with campaign measurement where permitted.

## An example

A store sends a purchase event after payment succeeds.

## Why it matters

Deduplicate repeated events and distinguish recorded actions from attributed or incremental actions.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).