# Conversion value

The value assigned to a recorded action for reporting or bidding.

The value assigned to a recorded action for reporting or bidding.

## An example

A purchase event carries the $80 order value, while a lead is assigned a separate estimated value.

## Why it matters

Estimated lead value is not realized revenue. Handle returns and cancellations consistently.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).